Be strategic to encourage competitors’ customers to switch to your brand Whenever you’re trying to attract new customers, you have to give them a really good reason to choose your business over your competitors. But be prepared; you’ll be fighting against ingrained customer habits, brand recognition, familiarity, loyalty and inertia. You need to know what your…
Websites can be one of the greatest tools for a business, but if you go down a path that is not a good match for your purpose and budget it can be an expensive and time consuming nightmare. Buying a website can be tricky, simply because sometimes you don’t know what you don’t know and…
At this point, just about everyone who uses the Internet on a regular basis is fully aware of what the term “social community” means. Just take a look at the popularity of Facebook and Twitter, and it becomes quite clear how much of an impact social networks have had on our daily lives. It’s no…
In the past 10 years, Facebook has made a monumental impact on our world. This may sound like a bold overstatement, but just consider how many people you know who use it. For the average Nigerian, checking our profiles is an act we perform multiple times a day. As of March 2016, Facebook has 1.09…
Many of us associate the power and value of a computer based on the capacity of its hard drive. To a certain extent, this is true. After all, newer (and presumably better) computer models come with robust hard drives. As you may know by now, this may not be enough what with the kind of…
A lot of people have abandoned their desktop computers to switch to the more versatile laptop. But don’t make the mistake of treating it like a desktop PC – that would decrease its efficiency. There are certain things needed to keep it in good shape. Take a look at the following tips to help your…
