Be strategic to encourage competitors’ customers to switch to your brand Whenever you’re trying to attract new customers, you have to give them a really good reason to choose your business over your competitors. But be prepared; you’ll be fighting against ingrained customer habits, brand recognition, familiarity, loyalty and inertia. You need to know what your…
Websites can be one of the greatest tools for a business, but if you go down a path that is not a good match for your purpose and budget it can be an expensive and time consuming nightmare. Buying a website can be tricky, simply because sometimes you don’t know what you don’t know and…
At this point, just about everyone who uses the Internet on a regular basis is fully aware of what the term “social community” means. Just take a look at the popularity of Facebook and Twitter, and it becomes quite clear how much of an impact social networks have had on our daily lives. It’s no…
In the past 10 years, Facebook has made a monumental impact on our world. This may sound like a bold overstatement, but just consider how many people you know who use it. For the average Nigerian, checking our profiles is an act we perform multiple times a day. As of March 2016, Facebook has 1.09…
Many of us associate the power and value of a computer based on the capacity of its hard drive. To a certain extent, this is true. After all, newer (and presumably better) computer models come with robust hard drives. As you may know by now, this may not be enough what with the kind of…
A lot of people have abandoned their desktop computers to switch to the more versatile laptop. But don’t make the mistake of treating it like a desktop PC – that would decrease its efficiency. There are certain things needed to keep it in good shape. Take a look at the following tips to help your…
Your PC isn’t really stuck at home. You can access the desktop, your files, and even gaming horsepower on the go. You can turn on your PC from halfway around the world! How, you ask? Let’s start with catch-all remote desktop solutions before following up with more specific remote control and access tools for gaming,…
So you have installed antivirus software to protect your computer from threats. However, when was the last time you updated it? Your antivirus software will likely come up with a little pop-up on your screen which will notify you that it needs to be updated. If you have been failing to keep regularly updating your…
A protected home network means your family can use the Internet safely and securely. Most households now run networks of devices linked to the Internet, including computers, laptops, gaming devices, TVs, tablets, and smartphones that access wireless networks. To protect your home network and your family, you need to have the right tools in place…
